|
Mediaplex Systems, a Total Agency Solution, with marketing and support offices
in New York, Louisville, Toronto, Los Angeles, and Indianapolis, provides management
information systems. Solutions include content management, workflow/project
management, and media management for the marketing communications industry.
Mediaplex Systems' roots stem from the late 1970's and what was the largest
advertising agency in Kentucky, Zimmer-McClaskey-Lewis (ZML), who developed
its own accounting software package. ZML handled marketing and advertising
for such blue chip brands as Kool Cigarettes, Churchill Downs, Early Times,
and South Central Bell.
Zimmer-McClaskey-Lewis was purchased by McCann-Erickson, a member of the
Interpublic Group of Companies (IPG) in 1981 because of a shared client,
Brown and Williamson Tobacco Corp. Upon completion of the purchase, ZML Software
Systems, Inc., was formed to expand current software offerings into production,
traffic, and eventually, media buying.
McCann-Erickson began transitioning to the in-house accounting/financial
system developed by ZML, and provided input on functionality needed to develop
world-class media and production management systems.
Over time, ZML's advertising division closed, and the remaining employees
moved to the software and technology side of the business. This provided
a core strength that remains to this day: long term employees who understand
both the advertising agency side as well as the software and technology side
of the business.
Throughout the 80s and 90s, ZML acquired many other IPG and non-IPG customers.
To properly align the company in the marketplace, ZML changed its name to
AdWare in 1995.
In July 2000, in an effort to expand its market of potential customers,
AdWare agreed to be acquired by Mediaplex, an advertising technology company
whose proprietary MOJO (mobile Java objects) technology is the only platform
that automatically configures ad messages in response to real-time changes
in an advertiser's key business variables.
In 2001, Mediaplex merged with ValueClick, the leader in providing digital
advertising solutions through the Internet. Mediaplex Systems is working
with ValueClick and others to deliver digital solutions and streamline processes
in the marketing communications industry.
Mediaplex's Company Page.
(n.d.) Retrieved February 19, 2005, from http://www.adwaresystems.com/company.shtml |
